Constituent-Centric Communications   

Allegient Systems Hires Design Trust to Redefine Image, Drive Sales

Allegient Systems, the pioneer in processing and analyzing legal invoices, has engaged Design Trust, the integrated marketing agency in Wilton, to assess its marketing position, to develop a new branding approach and to rename its product line to meet customer needs and to take advantage of growth in the invoice-analysis industry.

Allegient Systems, founded in 1990 to audit invoices received by companies from law firms, continues to increase in revenue, clients and savings for customers, according to President and CEO Wayne Nykyforchyn. “Allegient Systems has been setting the standard in legal expense and performance management for more than 15 years,” Nykyforchyn added. “Our new positioning enables us to clearly communicate the value we offer our customers.”

The fully integrated marketing program includes a strategic marketing assessment, product positioning and naming, a revamped Web site, a national ad campaign, marketing and sales materials.

Allegient Systems’ new Web site,, is being managed by ContentSpan, Design Trust’s enterprise content management system.

“Design Trust’s proprietary, leading-edge processes enabled us to position Allegient Systems for maximum competitive advantage,” said David Cundy, president of Design Trust. “And applying the constituent-centric model makes our clients much more relevant to their customers and investors.”

Julee Jarvie, marketing coordinator for Allegient Systems, said, “Our new branding system ensures consistent market presentation. And with ContentSpan, we can be up to date with our messages on the Web site, each and every day.”

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