Design Trust Launches National Ad Campaigns for Reznick Group
Reznick Group, ranked among the top 20 accounting firms in the United States, has engaged Design Trust of Wilton to develop a series of advertising campaigns including brand promotion and recruiting. The firm, formerly Reznick, Fedder and Silverman, has national headquarters in Bethesda, Md., and regional headquarters in Baltimore, Atlanta, Chicago, Sacramento and Charlotte, N.C.
-- To announce the firm’s new name and to promote its leadership position, ads are running in primary business publications where Reznick Group has offices.
-- To promote Reznick Group’s expertise and leadership in the affordable housing and real estate industries, ads have been created and are being run in national trade magazines.
-- To recruit experienced accounting professionals, Reznick Group is advertising in selected markets, focusing on the opportunities of the firm and its success.
“Thanks to our clients, Reznick Group is enjoying unprecedented
success,” said Kenneth E. Baggett, managing principal for the firm.
“Our new ad campaigns reflect commitment to provide clients with the
industry experience, quality work products and sound, objective
business advice to help their businesses succeed.”
Reznick Group’s logo and brand statement, redesigned Web site
(www.reznickgroup.com) as well as other marketing and sales-support
materials were developed by Design Trust, a communications and
marketing firm in Wilton, Conn. The creative and strategic materials
were based on a marketing and competitive assessment carried out by
Experegy, Inc., also based in Wilton.
“Reznick Group’s new
campaigns support our national and regional growth strategies,” said
Suzanne Bouhia, National Director of Marketing. “Our integrated
branding and design system ensures a consistent presentation to the
“The campaigns Design Trust created for Reznick
Group reflect our constituent-centric approach to marketing. The
messages and graphical presentations demonstrate a deep responsiveness
to customer needs,” said John Peterson, senior strategic consultant.