Constituent-Centric Communications   
Commanding a premium: Positioning your insurance / reinsurance company for success

Having an agency with the industry knowledge required to serve your insurance or reinsurance company makes the difference between a risky learning curve and on-target strategy and messages. For over two decades, Design Trust has worked with insurance companies to launch or reposition their companies, establish marketing- and investor-centric websites, international advertising campaigns, and thought leadership public relations programs. Examples of client success include:

  • A marketing assessment study and public relations program for Gerling Global Financial Products as part of the company's launch strategy. Results: Market-leading positioning as "The Responsive Resource" and designation as Company Launch of the Year in a global competition.
  • Repositioning a financial services company serving high net worth invidivuals, including a strategic assessment, new marketplace positioning and messages, and new name and identity. Results: Strategic sale of firm at a staggering premium based on the implemented brand name.

  • Annual reports for GTE Reinsurance, GTE's Bermuda-based reinsurance operation. Results: Customer loyalty to Design Trust and retention of this account for the life of the company.

The bottom line for Design Trust's insurance industry clients is marketplace success, driven by our industry knowledge. Design Trust understands the cultural and technical dimensions of the insurance industry, and provides the expert guidance, messages and methods needed for effective communications.

To discuss your insurance company's communications needs, please contact Mr. David Cundy, president, via e-mail at or by phone at 203 761-1412, extension 115.

Advertising campaigns

Content management
Direct mail
Identities &
  product names

Marketing collateral
Marketing plans
Product launches
Sales extranets
Website development
  & hosting

ACE Insurance
Connecticut Mutual
Gerling Global
  Financial Products
GTE Reinsurance
New York Life
Rockefeller Risk

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